Name selection and protection for businesses, brands, services and products

In the online marketplace, selecting a business, brand, product or service name that is available and protectable, as well as memorable and easy to spell, is a difficult challenge. We outline here a new strategy for doing so, as well as provide some essential online checks and tools that you will need to achieve this creative and logistical task.

Self-Publishing an eBook

The majority of ebooks will sell less than 150 copies, with most of these sales going to friends and family of the author (Juniper Research). However, ebook sales are growing fast with the rapid uptake of mobile devices like ipads, the kindle and ebook readers.

How colour selection can improve your marketing results

Choosing colours for your logo, website and advertising campaigns may seem simple enough. For experienced designers, colour selection may even seem like second nature. However, colour selection is more than picking out a favourite colour and using it in a layout.

Gamification: using game design to engage your customers online

Have you ever collected frequent flyer miles or joined a credit card rewards program? Or perhaps played an online game like Farmville, where your progress is shown to your friends on your facebook news feed? If you answered yes, then you have experienced gamification in action.

Beat Google with your new USP (Unique Social Purpose)

With the constant changes in search, the time and risk involved in achieving search engine rankings is hard to justify. If you are chasing Google with a cutting edge SEO strategy, you are aiming at a fast moving target. However, there is a better way.

Social Media: Using Pinterest for Business

Since its launch in 2010, Pinterest has dramatically grown in its popularity with currently more than 48 million users worldwide. Its membership has also been steadily increasing in Australia with an estimated 450,000 members as of March 2012 (Nielsen, March 2012).

Should you develop a Mobile App for your business?

The recent news that Yahoo purchased Internet App Summly from 17-year-old London school boy Nick DAloisio for $30 million has generated new excitement around smart phone apps and the opportunities they present.