The Latest

What is Growth Marketing?

Growth marketing is a dynamic, data-driven approach that focuses on acquiring and retaining customers throughout their journey and interaction with your business.

Will GPT-3 be the death of website blogs and content creation?

It is unlikely that GPT-3 will be the death of website blogs and content creation. While GPT-3 is a highly advanced artificial intelligence language model that can generate human-like text, it is not capable of replacing the creativity and unique perspectives that humans bring to content creation.

How to quickly test your business idea without spending a fortune

It can be an exciting time when you identify an opportunity for a new business or technical innovation. However, there is a big difference between a good idea and a great idea, being one that will have traction and be able to take significant market share.

Staying productive when working from home

Having now worked from a office home since 2004, I bring together my thinking on this topic here and share a number of strategies that may help you remain productive and effective when working at home or alone.

What's your founder superpower? Super steps to rescue your startup and get funded

As a visionary entrepreneur, you bring unique insight and expertise to your venture. But no founder is equipped to defeat every super villain that threatens to thunderbolt their startup baby. This is why it's crucial early on to identify your preferred focus in the business, and then surround yourself with people that have the skill-sets you may lack.

Silicon Valley's Launch Festival Moves to Sydney

I recently attended a startup conference in Sydney - Launch Festival. It was such an great experience and free for founders. Here are my top 10 takeaways from a range of speakers at conference.

Sailing in Ironbank's Earthship

Last weekend I had the opportunity to stay in Australia's first official Earthship, docked in Ironbank, Adelaide Hills. An Earthship is a passive solar house made of natural and upcycled materials, including earth-rammed tyres. The tyres are used to build external walls, creating a large thermal mass, reducing the need for heating and cooling.