The SoLoMo Revolution and what it means for your business

SoLoMo - short for Social, Local, Mobile - is the combination of social media, local search and mobile communication that is currently revolutionising the way businesses market and interact with their customers. Think of a Gen-Y using their mobile to check in on Facebook.

7 Steps to Successful Website Marketing in 2013

2012 was a year of many developments for SEO and website marketing. From the Penguin and Panda Google updates to the rise of data visualisation and social media, 2012 was truly a challenging time for SEO.

Target your most recent website visitors with Google Remarketing

If you have ever had the eerie feeling that an advert is following you around the web, you are likely a victim of Google remarketing!

Learn Online Marketing from President Barack Obama

Barack Obama is the most successful new marketer in history. A twitter post by President Barack Obama announcing his recent victory, with the words four more years and an image of him hugging his wife Michelle, was the most shared twitter post of all time.

Why are our online product sales so low? An insider's guide

With the hype surrounding the massive growth in online product sales, many business owners feel conned when instant profits are not quickly realised. The truth is that creating a successful online store or e-commerce website is incredibly challenging, particularly with a shoe-string marketing budget.

Adwords versus SEO - A Virtual Show Down

As the time and difficulty in achieving Google rankings increases, many web masters are moving away from Search Engine Optimisation (SEO) to focus on Google Adwords. Google Adwords enables you to list your website in Google searches immediately, for as many keywords as you wish.

Is Social Media Marketing a Waste Of Money?

Social media sites like facebook, youtube, twitter and linkedin continue to grow at incredible rates, with the growing population of facebook users now passing 11 million across Australia. With the huge potential access to users, businesses continue to swarm social media looking for opportunities to reach new customers.