27 Aug 2013

Gamification: using game design to engage your customers online

Have you ever collected frequent flyer miles or joined a credit card rewards program? Or perhaps played an online game like Farmville, where your progress is shown to your friends on your facebook news feed? If you answered yes, then you have experienced gamification in action.

11 Jun 2013

Beat Google with your new USP (Unique Social Purpose)

With the constant changes in search, the time and risk involved in achieving search engine rankings is hard to justify. If you are chasing Google with a cutting edge SEO strategy, you are aiming at a fast moving target. However, there is a better way.

23 May 2013

Social Media: Using Pinterest for Business

Since its launch in 2010, Pinterest has dramatically grown in its popularity with currently more than 48 million users worldwide. Its membership has also been steadily increasing in Australia with an estimated 450,000 members as of March 2012 (Nielsen, March 2012).

17 Apr 2013

Should you develop a Mobile App for your business?

The recent news that Yahoo purchased Internet App Summly from 17-year-old London school boy Nick DAloisio for $30 million has generated new excitement around smart phone apps and the opportunities they present.

26 Mar 2013

The SoLoMo Revolution and what it means for your business

SoLoMo - short for Social, Local, Mobile - is the combination of social media, local search and mobile communication that is currently revolutionising the way businesses market and interact with their customers. Think of a Gen-Y using their mobile to check in on Facebook.

12 Feb 2013

7 Steps to Successful Website Marketing in 2013

2012 was a year of many developments for SEO and website marketing. From the Penguin and Panda Google updates to the rise of data visualisation and social media, 2012 was truly a challenging time for SEO.

26 Dec 2012

Target your most recent website visitors with Google Remarketing

If you have ever had the eerie feeling that an advert is following you around the web, you are likely a victim of Google remarketing!