02 Jul 2012

Using Google Adwords for ad campaigns

Google Adwords is a powerful tool for generating new leads into your business from the Google search engine. Adwords is pay per click (PPC), which means you only pay when a user clicks on your ad.

19 May 2012

Do your website and social media profile photos need a reality check?

Are you still using tired old stock photos on your website and marketing material? Or a profile photo from 1985? Are your images saying polished, professional and modern or dated and corny?

21 Mar 2012

The effort/reward equation: do you have it right?

Is clicking through to your website worth my time? If I give you that personal information, what do I get in return? Is the price you are offering good enough for me to create yet another account?

29 Feb 2012

Maximising sign-ups - Some help from Behavioural Economics

In this article we take a look at a critically important part of your website - sign-up pages. We have teamed up with behavioural economics expert Bri Williams to apply the science of behaviour and influence to website design.

12 Dec 2011

Creating an online offer that converts in seconds

In this article we lead you through the process of creating and delivering a great offer on your website, with the goal of converting new leads and building your email database. The most important rule to follow is to keep it simple.

11 Aug 2011

How to test a new business idea for free (and fast!)

For many entrepreneurs uncovering a new product, business model or innovation is one of the most exciting things about being in business. This excitement often leads to the over-commitment of resources, time and money on untested ideas. With the Internet, market research no longer needs to be expensive.

26 Jul 2011

Why a website is often a waste of money

The reality is that the vast majority of small business websites do not see significant lead generation from the search engines.As the search engines shift to listing only websites with unique and popular content, most small business websites miss out on first page rankings, except in highly niche, local or business name searches.